A well-crafted campaign can make the difference between reaching your goal and falling short. This guide covers everything you need to know about creating campaigns that inspire giving.
Campaign Types Explained
Missionary Campaigns
For missionaries connected to a sending organization. Provides accountability and tax-deductible giving through your organization.
- Monthly support raising
- Special project funding
- Emergency needs
- Equipment and supplies
Church Campaigns
For registered churches. Donations are tax-deductible.
- Short-Term Mission trips (Youth Groups)
- Missions support (BGMC, STL...etc)
- Building and renovation projects
- Community outreach programs
- Staff and ministry support
Nonprofit Campaigns
For verified 501(c)(3) organizations. Full tax-deductibility with automatic receipts.
- Disaster Relief
- Ongoing Support
- Program funding
- Capital campaigns
- Annual giving drives
Step 1: Writing Your Campaign Story
Your story is the heart of your campaign. Here's how to write one that connects:
Start with Why
Open with the problem or need. What situation are you addressing? Why does it matter? Make it personal and emotional.
Introduce Yourself
Who are you? Why are you the right person/organization for this cause? Build credibility and trust.
Explain the Impact
Be specific about how donations will be used. Break down costs if possible. Show exactly what each gift accomplishes.
Create Urgency
Why now? Is there a deadline? A matching gift opportunity? Help donors understand why their gift today matters.
End with a Clear Ask
Tell people exactly what you want them to do. "Donate today," "Share with your network," "Join us in prayer."
Step 2: Choosing Your Goal
Setting the right goal is strategic:
- Too Low — You might leave money on the table and seem less ambitious
- Too High — Low percentage completion can discourage new donors
- Just Right — Achievable but stretching, creating momentum as you approach success
[!TIP] Consider launching with a lower goal you're confident you can hit, then publicly raising it when you succeed. "We hit $5,000! Can you help us reach $10,000?" creates excitement.
Step 3: Selecting the Perfect Image
Your featured image is often the first thing donors see. Make it count:
- Show People — Faces connect emotionally; show beneficiaries or yourself
- High Quality — Use at least 1200x630 pixels, well-lit, in focus
- Tell a Story — The image should hint at your mission
- Be Authentic — Real photos outperform stock images
Adding Video (Optional)
Campaigns with video can raise significantly more. Keep videos:
- Under 2 minutes
- Personal and authentic (professional quality not required)
- Focused on your story and impact
- Ending with a clear call to action
Review Checklist
Before launching, confirm you have:
- A compelling, error-free title
- A story that explains who, what, why, and how
- A realistic but inspiring goal
- A high-quality featured image
- Connected payment processing
- Correct category and tags